How to Take Your Email Marketing to the Next Level

Leads will not be ready to take a decision on their first interaction with your company. It is crucial to nurture leads in the digital world because purchasing cycles are different across different industries, products and services. Lead nurturing can be easily accomplished through email marketing that has proven to be the most efficient way to do so. In order to have an effective email marketing strategy, it is essential that your company utilizes the power of automation to its fullest. Through implementing and understanding the best practices, you will be able to enhance and optimize your strategy for email. This will deliver an ROI that is clear for your business. If you're making use of Constant Contact or Hubspot to manage your marketing via email and nurturing leads via email workflows is a powerful way to build contacts with leads, and then move them down the funnel. It is essential to keep your clients in their mind and make them to remember you by contacting them repeatedly. Segmenting your email lists can allow you to send specific messages to each individual. Segmented campaigns have seen an increase of 765% in revenues. The ability to tailor your marketing by using segmentation. It is accomplished through the collection of data regarding people who are interested in your service or product. How 5 How 3

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